About Lubna
I think in systems.
I write to understand them.
Product strategist in Toronto working on AI, digital identity and trust: how institutions and people decide who, and what, to trust.

I’m a product strategist based in Toronto, working at the intersection of digital identity, AI, and the systems that quietly shape how trust gets built between institutions and people.
Most recently, I worked in product on Interac Verified, a new identity verification platform for businesses, helping shape its go-to-market strategy, positioning and roadmap in a category that’s still being defined. Before Interac, I came up through management consulting at Info-Tech Research Group, advising CIOs and CTOs across North America on digital transformation, IT strategy and organizational change.
To sharpen the product side of that background, I completed the Schulich Tech MBA (MBA in Technology Leadership), Canada’s first, on a merit scholarship. I think the most interesting problems live where a market is still forming, the customer insight isn’t obvious yet, and the team has to move without perfect information. That’s where I do my best work.
The most interesting problems live where a market is still forming and the team has to move without perfect information.
I speak English and French, and I’m working on my Spanish. I’ve studied in Italy, Spain, the Czech Republic and Japan, and I think that shaped how I see markets and people more than most things.
Outside of work: I was selected from more than 2,000 applicants to represent my riding, Ajax, in the House of Commons for Daughters of the Vote 2019. I travel when I can, cook when I can’t (there are 100+ spices in the drawer), and do HIIT workouts in between.
0→1
An identity verification product, taken to market
1 of 338
Seats in the House of Commons, Daughters of the Vote 2019
4
International study programs across Europe and Asia
3
Languages: English, French, and Spanish in progress
The path so far
01 · Advise
Info-Tech Research Group
Management consulting for CIOs and CTOs across North America: IT strategy, digital transformation, organizational change.
02 · Learn
Schulich Tech MBA
MBA in Technology Leadership, Canada’s first, completed on a merit scholarship.
03 · Build
Interac
Product on Interac Verified: go-to-market, positioning and roadmap for a new identity verification platform.
04 · Now
AI, identity & trust
Writing about who gets to act on our behalf, and who answers for it. Start with the latest essay →
On my radar
Product strategy and the people building things that matter
Where technology, culture, and capital intersect
AI and emerging tech, and what they mean for the rest of us
AI, daily, no fluff
Delivered to my door every morning