Scale-free correlations.

About Lubna

I think in systems.
I write to understand them.

Product strategist in Toronto working on AI, digital identity and trust: how institutions and people decide who, and what, to trust.

Lubna Alli

I’m a product strategist based in Toronto, working at the intersection of digital identity, AI, and the systems that quietly shape how trust gets built between institutions and people.

Most recently, I worked in product on Interac Verified, a new identity verification platform for businesses, helping shape its go-to-market strategy, positioning and roadmap in a category that’s still being defined. Before Interac, I came up through management consulting at Info-Tech Research Group, advising CIOs and CTOs across North America on digital transformation, IT strategy and organizational change.

To sharpen the product side of that background, I completed the Schulich Tech MBA (MBA in Technology Leadership), Canada’s first, on a merit scholarship. I think the most interesting problems live where a market is still forming, the customer insight isn’t obvious yet, and the team has to move without perfect information. That’s where I do my best work.

The most interesting problems live where a market is still forming and the team has to move without perfect information.

I speak English and French, and I’m working on my Spanish. I’ve studied in Italy, Spain, the Czech Republic and Japan, and I think that shaped how I see markets and people more than most things.

Outside of work: I was selected from more than 2,000 applicants to represent my riding, Ajax, in the House of Commons for Daughters of the Vote 2019. I travel when I can, cook when I can’t (there are 100+ spices in the drawer), and do HIIT workouts in between.

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An identity verification product, taken to market

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Seats in the House of Commons, Daughters of the Vote 2019

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International study programs across Europe and Asia

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Languages: English, French, and Spanish in progress

The path so far

01 · Advise

Info-Tech Research Group

Management consulting for CIOs and CTOs across North America: IT strategy, digital transformation, organizational change.

02 · Learn

Schulich Tech MBA

MBA in Technology Leadership, Canada’s first, completed on a merit scholarship.

03 · Build

Interac

Product on Interac Verified: go-to-market, positioning and roadmap for a new identity verification platform.

04 · Now

AI, identity & trust

Writing about who gets to act on our behalf, and who answers for it. Start with the latest essay →

On my radar

Lenny’s Newsletter

Product strategy and the people building things that matter

a16z Podcast

Where technology, culture, and capital intersect

MIT Technology Review

AI and emerging tech, and what they mean for the rest of us

The Neuron

AI, daily, no fluff

The Toronto Star

Delivered to my door every morning

Working on trust, identity or AI? Let’s talk.