
The group is more than
the sum of its parts.
Murmuration — on scale-free correlations

Hi, I’m Lubna.
I’m a product strategist and writer working at the intersection of technology, power, and place. I think in systems. I write to understand them.
This site is a record of that thinking — essays, notes, and reflections on the systems that shape us and the ones we might yet build differently.
Selected Reading
Technology & Power
Empathetic AI or Orwellian Oversight? Pinterest Meets Saunders’ ‘Jon’
When a platform builds emotional intelligence into its algorithm, who decides what empathy looks like — and who gets watched?
Place & Systems
What Toronto Can Learn From The Japanese
On density, design, and civic trust — what happens when a city is built around its people rather than its cars.
On Being Human
One of 338: Daughters of the Vote, Justin Trudeau, and Me
Selected from 2,000+ candidates to sit in Canada’s House of Commons alongside Prime Minister Justin Trudeau. What happened inside the chamber — and after.